Not too long ago urban culture was a misfit, and outsider if you may. However, we have seemingly out grown that sigma. Billion dollar companies worldwide have bought into the vibrance and powerful influence that the urban culture controls. From the coveth luxury car ads to consumer electronics urban culture has been embedded in the American psyche.
This year #GFDI GAMFace Media | DIRadioCast’s BIG Show team attended the International CES in Los Vegas, Nevada, with all access to our lead sponsor Monster Cable. The International CES is produced by the Consumer Electronics Association (CEA), the preeminent trade association promoting growth in the consumer technology industry. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of consumer electronics products. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy. Ultimately this is the largest Consumer Electronic event in the world.
This year’s International CES had a lot more urban flavor the previous years starting with the legendary R&B group Earth, Wind & Fire who headlined the annual Monster Cable Retailer Awards and Concert, Members of the R&B/pop group Full Force at the Gulpfish booth, New York radio personality and “mixtape master” DJ Envy spinning at the NOX Audio exhibition space, Rapper 50 Cent introduced the Sleek by 50 Cent headphones at the Sleek Audio booth and hip hop artist and actor Common helped attract crowds at BlackBerry’s booth. In, addition Stevie Wonder made a guest appearance during the Monster Cable after party.
While the iPhones & Andorid devices are giving a Black Berry a run for their money most business professionals still chose Black Berry as their preferred choice for business. So, i t was only Common Sense to have Rapper Common talk about the new innovation produced by Black Berry to compete in the tablet market this year, the Playbook.
What great touch, a Common man with high viability across various media platforms appealing to the common man. Black Berry’s Common sense marketing went viral instantly when rapper Common broke into a freestyle. (see full video below.)