I clucked, not because it couldn’t be done but because she had so much to learn. The above mentioned built a following over years of experience and working their individual plan. None of those journalist turned bloggers gained their following over night.
Content producers in all aspects of new media must first understand the dynamics of the new media world in order to truly benefit from it’s vast opportunities. In traditional media we often look for access points to plug our product or brand to ensure higher visibility. The same should hold true with new media. Now granted not all new media is a prefect fit. It is important that you research your media outlets to see what works for you.
Once you have identified your access points you must then build and engage your targeted fan base. On a very low end budget it’s as simple as engaging friends and family, investing time and requesting support. The key, however is connecting all access points to one main frame which would be your blog, podcast, vlog or website. All access point should lead your audience to your main content or one final result.
Getting to the Final Result
- Identify what you want to accomplish.
- Create multiple access points.
- Establish your creditability.
- Follow up on communications
- Request the support