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Access Points

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Just  putting content on the internet  doesn’t work.  I met a blogger not to long ago that said she wanted to compete with the likes  of  Eliot Wilson , Blogzilla and  Naked with Socks On.

I clucked, not because it couldn’t be done but because she had so much to learn. The above mentioned built a following over years of experience and working their individual plan. None of those journalist turned bloggers gained their following over night.

Content producers in all aspects of new media must first understand the dynamics of the new media world in order to truly benefit from it’s vast opportunities. In traditional media we often look for access points to plug our product or brand to ensure higher visibility. The same  should hold true with new media. Now granted not all new media is a prefect fit. It is important that you  research  your media outlets to see what works for you.

Once you have identified your access points  you must then build and engage your targeted fan base. On a very low end budget   it’s as simple as  engaging friends and family, investing time  and requesting support. The key, however is connecting all access points to one main frame which would be your blog, podcast, vlog or website. All access point should lead your audience to your main content or one final result.

Getting to the Final Result

  1. Identify what you want to accomplish.
  2. Create multiple access points.
  3. Establish your creditability.
  4. Follow up on communications
  5. Request the support

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About Africa Allah @DIRadioCast

co-founder of DistinctiveImpression MMG LLC, and has been the General Manager of DIRadioCast New Media Network since 2006. A Bahamian national, Africa Allah is dedicated to servicing the needs of the people through creative services and new media innovations. These services have helped companies catapult their performance and leverage top placement on the internet. DIRadioCast New Media Network Specializing in new media distribution, multimedia production relating to content management and viral marketing serviced via our New Media Network. Collectively #DINMN has been developed to support the growth of independent artists, content producers & small businesses globally. View http://DIRadioCast.com for details Purchase Services Here


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