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Mobile Devices, Music, Technology

iCloud Music: Minutes Not Weeks, $25 Not $200

Apple took longer, but its music cloud is quicker, more affordable, and friendlier to content owners. At the Worldwide Developers Conference in San Francisco today, Steve Jobs introduced a number of cloud-enabled music features, all part of a broader iCloud rollout.

As part of the iCloud upgrade, any iTunes Store song purchases will be instantly available across a range of devices.  During the presentation, Jobs officially ‘demoted’ the PC to just another device, and made clear that we now live in a post-PC world of total connectivity and multiple access points.  Which sort of looks like this from the vantage-point of music:

These features are available now – in beta form in the US – as part of the 10.3 iTunes upgrade.  Or, more specifically, iOS 4.3.1 on iPhone 3GS, iPhone 4, iPod touch (3rd and 4th generation), iPad, iPad 2, Mac or PC.  And, songs can be downloaded to various devices without a separate sync.

Then, this fall, Apple will deliver iTunes Match, which promises to match thousands of high-quality tracks in ‘minutes, not weeks’ (with over 18 million songs and counting in iTunes.)   In fact, many songs will find their quality upgraded to 256 kbps AACs.  That service will be part of a $24.99 yearly package, and Apple has secured licensing to roughly 18 million songs.  Others will be manually uploaded.

And yes, Apple is keeping track.

And, the music component was just one piece of a much broader rollout.  That includes a freshly-unwrapped iOS5, a white iPhone 4, and more.  Check out the entire Apple presentation stream here.

Contributor: PJ Douglas Sands, Article Courtesy of Digital Music News.


About PJ Douglas Sands, The DS3 Group

PJ Douglas Sands is a business coach, journalist, author and international speaker on the areas of brand strategies for small and medium-sized businesses, financial planning, destination events, digital lifestyle and the industries of Events, Hospitality, Caribbean Tourism, Travel, New Media and Entertainment. She is the co-founder of The DS3 Group (of Companies). DS3 is a boutique branding agency focused on planning destination events and designing branding strategies for creatives, small businesses and public figures with emphasis on the implementation of technology and social media. With offices and studios in Los Angeles, Atlanta, the Bahamas and Houston, The DS3 Group offers Corporate Branding, Event and Conference Planning Services, Public Relations, Label Assistance, Contract Review, Copyright Processing, Consulting, Artist Development, Distribution, Legal Services, Management, Production, and Publishing Assistance. The DS3 Group's subsidiaries include DS3 Entertainment, Douglas Sands and Associates Law Firm, LUXE Worldwide Events and State of Emergency Alliance and are run jointly by Events/Branding Strategist PJ Douglas Sands, Attorney at Law E. Verona Douglas Sands and Grammy nominated Music Producer/Sound Engineer Donnie "Scantz" Scantlebury. You can visit the website at www.theDS3group.com.


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