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Social Media Tips, Uncategorized

8 ways to Test Your Website


8 ways to Test Your Website

Your website is the “storefront” of your business (even if you have a literal storefront, too). Your website needs to attract customers and keep them coming back for more. So pull up your website and ask yourself a few questions:

Where do your eyes go first?

You only have a few seconds to capture the attention of your audience…make sure they’re seeing something important.

Can you tell what the website is about?

Again, you only have a few seconds to communicate your unique value, so be clear and compelling.

Is important information above the fold?

Make sure your opt-in forms and Unique Selling Proposition are available without scrolling down.

Are the benefits highlighted?

Your visitors want to quickly learn “what’s in it for them.” Spell out the benefits clearly on the homepage.

Is there a clear call to action?

If they like what they see, prospects need to know what to do next. It can be to buy now, start a free trial, or simply download a free report.

Are the colors and font distracting?

Jarring colorsquick animation, and gaudy fonts can really be distracting. And if your visitors are distracted, they’ll click away.

Do you feel personally connected?

Consumers want to buy from people, not machines. Connect with your prospects by being honest, straightforward, and using a conversational style.

Are there links to social media?

Many people want to do a little more research before buying. Linking to social media sites gives your potential customers another glimpse into your company (and perhaps a few testimonials from other customers).

 

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About Africa Allah @DIRadioCast

co-founder of DistinctiveImpression MMG LLC, and has been the General Manager of DIRadioCast New Media Network since 2006. A Bahamian national, Africa Allah is dedicated to servicing the needs of the people through creative services and new media innovations. These services have helped companies catapult their performance and leverage top placement on the internet. DIRadioCast New Media Network Specializing in new media distribution, multimedia production relating to content management and viral marketing serviced via our New Media Network. Collectively #DINMN has been developed to support the growth of independent artists, content producers & small businesses globally. View http://DIRadioCast.com for details Purchase Services Here

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