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New Skool Rules Winner BAMA Hits 100,000 Downloads in 2 Wks with “Lay Low” Produced by Drumma Boy

New Skool Rules

ROTTERDAM, THE NETHERLANDS – OCTOBER 14, 2011 – Two weeks after the release of the single “Lay Low” by New Skool Rules 2011 global competition winner B.A.M.A. it hits 100,000 downloads. Get the single “Lay Low” produced by Drumma Boy on iTunes now.

Multi-platinum American producer Drumma Boy recently completed an EP with B.A.M.A., winner of the global competition with New Skool Rules. The first single “Lay Low” was officially released internationally on September 30, kicking off the 2011 BET Hip Hop Awards Weekend in Atlanta, Georgia. The collaboration with producer Drumma Boy and New Skool Rules for the international “digital” talent search was launched about a year ago. The competition promised the winner a round trip ticket to Atlanta to spend 3 days in the studio with Drumma Boy to create 3 tracks.

BAMA's "Lay Low" produced by Drumma Boy

BAMA's "Lay Low" hits 100,000 downloads before launching on iTunes

With over 1,200 enlistments worldwide, the competition’s winner happened to live less than 15 miles away from Drumma Boy. Having taken part in other competitions during the New Skool Rules Conference which took place in Rotterdam, The Netherlands in April 2011, B.A.M.A. also won a spot in the International Exchange program hosted by the New Skool Rules Foundation.


Follow BAMA on Twitter @bama_cme

From the southside of Atlanta B.A.M.A. brings words of substance to ears of the believers that RAP and HIP-HOP are alive and well represented in the “Dirty South”.  It takes an artist to take words and paint a picture, and this is what you will get from the artist B.A.M.A. The pictures that B.A.M.A. paints are ones of real life struggles, the ups and downs coming up in of Atlanta, Georgia.

Henca Maduro (CEO and founder of New Skool Rules) mentioned that, “On one hand we were in doubt if B.A.M.A. should be chosen as the winner of this international competition because he also took part in the New Skool Rules Exchange Program. But on the other hand, out of the 1,200 enlistments worldwide, he was by far the best.”

New Skool Rules is a three day bi-annual international music conference held in Rotterdam, The Netherlands. The second edition was held on April 1-3, 2011, and the next conference date is set for April 5-7, 2013. offering performances, educational panels, workshops, masterclasses, showcases and networking opportunities for music industry professionals and artists from around the world. New Skool Rules aims to fasten the development of New Skool Culture worldwide and provides all panelists and delegates with a complete overview of what “New Skool Culture” is. Visit www.newskoolrules.com for more information.

Producer Drumma Boy

Follow Drumma Boy on Twitter @iamdrumma

Multi-platinum producer Drumma Boy stated that he “was looking for an artist with crazy drive and passion for music, one that can really go ALL THE WAY and we found him!” After having worked with B.A.M.A., Drumma Boy had this to say about him; “I’ve rarely seen artists in my studio with this much intensity, talent and drive”. The collaboration was a success, and the quality of the 5 tracks surpassed the expectations of both New Skool Rules and Drumma Boy, so will they not only be presenting B.A.M.A.’s upcoming EP (which resulted from this competition) to record labels, but will also lead the international marketing of the EP.

B.A.M.A.’s “Lay Low” was played throughout the BET Hip Hop Awards Weekend at several events by well-known DJ’s. Get the single “Lay Low” on iTunes now.

For Media or Booking Inquiries for B.A.M.A. contact:
New Skool Rules
E: bookings@newskoolrules.com
US: 940-238-2330
International: +31(0)654915926
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About PJ Douglas Sands, The DS3 Group

PJ Douglas Sands is a business coach, journalist, author and international speaker on the areas of brand strategies for small and medium-sized businesses, financial planning, destination events, digital lifestyle and the industries of Events, Hospitality, Caribbean Tourism, Travel, New Media and Entertainment. She is the co-founder of The DS3 Group (of Companies). DS3 is a boutique branding agency focused on planning destination events and designing branding strategies for creatives, small businesses and public figures with emphasis on the implementation of technology and social media. With offices and studios in Los Angeles, Atlanta, the Bahamas and Houston, The DS3 Group offers Corporate Branding, Event and Conference Planning Services, Public Relations, Label Assistance, Contract Review, Copyright Processing, Consulting, Artist Development, Distribution, Legal Services, Management, Production, and Publishing Assistance. The DS3 Group's subsidiaries include DS3 Entertainment, Douglas Sands and Associates Law Firm, LUXE Worldwide Events and State of Emergency Alliance and are run jointly by Events/Branding Strategist PJ Douglas Sands, Attorney at Law E. Verona Douglas Sands and Grammy nominated Music Producer/Sound Engineer Donnie "Scantz" Scantlebury. You can visit the website at www.theDS3group.com.



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