ROTTERDAM, THE NETHERLANDS – OCTOBER 14, 2011 – Two weeks after the release of the single “Lay Low” by New Skool Rules 2011 global competition winner B.A.M.A. it hits 100,000 downloads. Get the single “Lay Low” produced by Drumma Boy on iTunes now.
Multi-platinum American producer Drumma Boy recently completed an EP with B.A.M.A., winner of the global competition with New Skool Rules. The first single “Lay Low” was officially released internationally on September 30, kicking off the 2011 BET Hip Hop Awards Weekend in Atlanta, Georgia. The collaboration with producer Drumma Boy and New Skool Rules for the international “digital” talent search was launched about a year ago. The competition promised the winner a round trip ticket to Atlanta to spend 3 days in the studio with Drumma Boy to create 3 tracks.
With over 1,200 enlistments worldwide, the competition’s winner happened to live less than 15 miles away from Drumma Boy. Having taken part in other competitions during the New Skool Rules Conference which took place in Rotterdam, The Netherlands in April 2011, B.A.M.A. also won a spot in the International Exchange program hosted by the New Skool Rules Foundation.
From the southside of Atlanta B.A.M.A. brings words of substance to ears of the believers that RAP and HIP-HOP are alive and well represented in the “Dirty South”. It takes an artist to take words and paint a picture, and this is what you will get from the artist B.A.M.A. The pictures that B.A.M.A. paints are ones of real life struggles, the ups and downs coming up in of Atlanta, Georgia.
Henca Maduro (CEO and founder of New Skool Rules) mentioned that, “On one hand we were in doubt if B.A.M.A. should be chosen as the winner of this international competition because he also took part in the New Skool Rules Exchange Program. But on the other hand, out of the 1,200 enlistments worldwide, he was by far the best.”
New Skool Rules is a three day bi-annual international music conference held in Rotterdam, The Netherlands. The second edition was held on April 1-3, 2011, and the next conference date is set for April 5-7, 2013. offering performances, educational panels, workshops, masterclasses, showcases and networking opportunities for music industry professionals and artists from around the world. New Skool Rules aims to fasten the development of New Skool Culture worldwide and provides all panelists and delegates with a complete overview of what “New Skool Culture” is. Visit www.newskoolrules.com for more information.
Multi-platinum producer Drumma Boy stated that he “was looking for an artist with crazy drive and passion for music, one that can really go ALL THE WAY and we found him!” After having worked with B.A.M.A., Drumma Boy had this to say about him; “I’ve rarely seen artists in my studio with this much intensity, talent and drive”. The collaboration was a success, and the quality of the 5 tracks surpassed the expectations of both New Skool Rules and Drumma Boy, so will they not only be presenting B.A.M.A.’s upcoming EP (which resulted from this competition) to record labels, but will also lead the international marketing of the EP.
B.A.M.A.’s “Lay Low” was played throughout the BET Hip Hop Awards Weekend at several events by well-known DJ’s. Get the single “Lay Low” on iTunes now.
- Become a fan on FaceBook at facebook.com/BAMAONTOP.
- Follow him on Twitter at twitter.com/bama_cme.
- For bookings and media inquiries on BAMA contact New Skool Rules.
- To read about New Skool Rules visit the website at www.newskoolrules.com.
US: 940-238-2330 International: +31(0)654915926